Monthly Message from C.A.R. President Otto Catrina

Dear CAR Member, More than 2,200 REALTORS® came to the State Capitol in Sacramento last month for C.A.R.’s first in-person Legislative Day since 2019. Legislative Day was an opportunity to hear from and share our concerns and priorities with leaders of our state...

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AAPI Heritage Month

The current issue of C.A.R.’s California Real Estate Magazine reports on the increase in homeownership for California’s Asian American community, noting that California’s Asian homeownership rate moved up to 61.1% in 2020 from 57% in 2010. This is undoubtedly a...

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CA REALTORS® Defeat Two Rental Housing Bills

Effective lobbying from C.A.R., and especially, outspoken opposition from REALTORS® on C.A.R. Legislative Days this year, have helped defeat two bills in the State Legislature that would have imposed onerous regulations on the rental housing market. Opposition to AB...

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Prop 19 Tax Savings Resource For Your Clients

Heard about the Proposition 19 property tax break? Wondering who qualifies? Curious to see the tax break in action? Last month, C.A.R. began running a new consumer ad campaign to educate consumers who might benefit from Proposition 19. In addition to a targeted ad...

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How To Get Involved In Local Politics

Interested in learning more about local government and how to get involved in politics at the local level? In partnership with Pepperdine University’s School of Public Policy, C.A.R.’s Center for California Real Estate (CCRE) presents a new educational opportunity for...

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Learn the Ins and Outs of Fair Housing Law

Fair housing law knowledge is not only essential for a legally compliant business, but it also can help REALTORS® decide how to take action to address demographic-based homeownership and wealth disparities. California fair housing laws are ever-changing and...

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Learn How to Create Personalized Marketing Content

    Do you know about the three-headed monster when it comes to client marketing: Facebook, Instagram and TikTok? Because a large portion of first-time homebuyers rely on the tiny screen in their pocket to provide them info about purchasing a home, you...

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