CAR Market Matters Talking Points
More tips for your clients:
- Home sellers looking for additional incentives to attract home buyers may want to talk to their REALTOR® about offering cash incentives. No matter how perfect a house may seem to the seller, the new owners will want to change something about it. It could e the paint, landscaping, or event the front door.
- Acknowledging this upfront and offering a cash incentive to pay for those improvements could make the house stand out from the competition.
- Cash incentives also give sellers the upper hand because they’re setting the amount of the incentive – say $1,000 or so – and can work that into the house’s asking price to recoup the outlay.