CAR Market Matters Talking Points

More tips for your clients:

  • Home sellers looking for additional incentives to attract home buyers may want to talk to their REALTOR® about offering cash incentives.  No matter how perfect a house may seem to the seller, the new owners will want to change something about it.  It could e the paint, landscaping, or event the front door.
  • Acknowledging this upfront and offering a cash incentive to pay for those improvements could make the house stand out from the competition.
  • Cash incentives also give sellers the upper hand because they’re setting the amount of the incentive – say $1,000 or so – and can work that into the house’s asking price to recoup the outlay.


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