As online services like Zillow and Trulia disrupt the real estate business, one thing remains certain—homebuyers and sellers will always trust a human over a machine, especially if that person is chock full of knowledge and genuinely eager to help. 

To succeed as a real estate agent today, you must have the right mindset. Consumer first, commission second. Providing value to your clients is how you earn their trust. And when you earn their trust, everything else will fall into place. 

So, how do you provide value? 

There are tons of ways, but right now we’re going to review one strategy: becoming a neighborhood expert. Read what type of information is the most important to learn about in a neighborhood, as well as how to best share the information.